Dear followers and colleagues.
Let me introduce to you my latest and great
food line of Italian Artisan Products and many more services for the industry.
Training
Brand Identity
Business Communication
Sustainable production
Forma Naturae
Services
We give Form to your business
Who are we?
Forma Naturae
Services is a part of the project Forma Naturae (www.formanaturae.it), the first project
in Italy that incorporates the training on Food-Agrarian supply chains, with
the direct on the field experience. It also involves diverse figures from the
Italian agricultural and Food-Agrarian world with the objective to train and
inform the public on the cultivation, production and manufacturing of high-end
food products.
The agricultural
and Food-Agrarian sectors have a yet unexplored potential that offers business
opportunities through the traditional channels of production and distribution,
as well as through the communication and promotion of the products and services
via the new media (internet, social networks, strategic events, visual
promotion).
A
multidisciplinary vision of the market is necessary to achieve these
objectives: this is one of the tasks of Forma Naturae Services.
The Forma
Naturae staff is formed by professionals specialized and trained in the
Food-Agrarian supply chain environment, communication and marketing. The
special competencies, together with the years of experience, consent us to have
a complete vision of the problems of the sector, as well as the opportunities
and solutions for the market in a short and long term, offering concrete
elements of support for your activity.
Mission
Our objective is
to team side-by-side with business related companies, to render them
competitive in the nationwide market and to find solutions to open new
perspectives in other markets. We are studying the strategies and solutions
according to the actual needs of the public, in order to increase the
productivity and to spread the capabilities of your business.
Forma Naturae Services
Training and Information
Nutrition and
health are arguments that awake the interest of the consumers also thanks to
the widespread presence in the new TV channels and through other available media.
The training of business related professionals assumes a strategic role to give
updated and on time answers, according to the market demands.
Forma Naturae Services offers you:
Technical
modules: Seminars and meetings at technical levels, given by experts in the
Food-Agrarian related business, focused on companies, Producers Organizations, professionals
and private practices.
Informative
modules: In-depth courses created for schools at different levels,
approaching
information subjects such as: supply chains, sustainable
agriculture, concept of product’s quality,
etc.
Brand Identity and Business Communication
The
competitiveness of a brand rises from the perception of the brand itself in
relation to the competition. To give an identity to a company means to project
a coordinated imagine that communicates the value and the characteristics of
its products and services. The new
boundaries of the Food-Agrarian language, aids to project in a competent and
coherent way the activities of a company, through new communication sources.
This helps to inform the public, and emphasize the products characteristics,
with the aid of scientific contributions.
Forma Naturae Services offers you:
Conception and projection of the brand identity
along with proper communication strategy;
Press conferences, press seminars, in-depth
meetings at technical levels, given by experts in the
Food-Agrarian related business,
activities of incoming specialized journalism, and all activities
related to
the journalist trade;
Organization and hosting of events, with the
necessary scientific support, for the presentation of
the products and
projects. Production of promotional videos, interviews with opinion-leaders or
testimonials, magazine or internet articles, creation and handling of business
profiles in the social
networks
(i.e. YouTube, Facebook).
Sustainable production
The
sustainability is not a tendency, but a new operating style that utilizes the
latest scientific knowledge for the benefit of the environment, the quality and
the welfare of the people. The sustainability in the agriculture touches a
diverse theme that reaches from: the biodiversity to the production of
alternative energies, and from the reduction of the chemical intervention on
the field to the protection of the workers.
Coherently with
the new EU legislations in regards to food-hygiene, food-safety, along with the
use of agro-pharmaceuticals and the environmental protection, the new trends
point towards the production in eco-compatible ways, utilizing the cultivation
techniques that beyond the quality, aim to protect the environment and the
health. The added value of the sustainable practices is perceived from the
producer in the phase of the production and manufacturing, and from the public
in the phase of consumption , increasing the reliability of the brand.
Forma Naturae Services offers you:
Study and coordination of supply chain projects;
Scientific support of researchers capable to
operate in each sector;
Consultancy on agronomy and nutrition
technologies;
Assessment of the business sustainability: how
to implement, measure and communicate;
Team work and side-by-side assistance on product
sustainability and its implementation: how to
achieve an optimal relation
between quality and environmental impact.
For further
information about Forma Naturae Services or to set an appointment please
contact:
info@formanaturae.it - Referente Angelo
Marazia – Food Marketing Specialist +39 345 1784488
FORMA NATURAE
P.zza Gerolamo
Vida, 12
26100 Cremona
fax: +39 0372
25592
P.IVA
02305950749
Thank you very much for your orders which will be delivered worldwide.
With my warmest Culinary regards
Chef Gianfranco Chiarini.
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